Improvado is a marketing analytics platform that helps you optimize campaigns with an all-in-one reporting toolkit. Eventually, your marketing team will get confused and your marketing kpi dashboard will look like this meme: It’s impossible to create a digital marketing reporting dashboard that includes all metrics in a single view. Therefore, your dashboards will include different metrics.
When going down the rabbit hole of marketing dashboard creation, it’s important to understand that each digital marketing reporting dashboard should serve a particular purpose. Here are some fundamental elements you should include in your marketing dashboard:
What does a marketing dashboard include?Įvery marketing dashboard should include key elements that make up a greater picture of campaign performance. This can exist in an excel spreadsheet or using a BI or visualization tool like Tableau, Looker, or Google Data Studio. For example, Improvado automatically extracts data from 500+ marketing platforms, makes it analysis-ready, and loads them to any warehouse and visualization tools marketing teams may use. However, such an analytics dashboard is possible only with a well-established data flow to your dashboarding tools.Īnalysts often use marketing data platforms to organize and streamline data flow. This level of visibility allows you to make informed decisions, experiment with your campaigns more effectively, and make tweak campaigns on the go. You get an in-depth overview of your marketing efforts without crunching numbers in Google Sheets and analyzing metrics in tens of different marketing platforms. You get all the vital information about the condition of your vehicle without opening the hood and measuring oil level by yourself. 💡 A marketing dashboard displays key marketing metrics and KPIs in a visual way.Ī well-designed analytics dashboard serves as a control panel in your car. Consult Expert What is a marketing dashboard?
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